Google Ads is an online advertising platform where businesses can display ads on Google’s search engine results pages (SERPs), YouTube, Google Display Network, and other partner sites. Ads can be targeted based on keywords, location, time, and user behavior. Google Ads primarily uses a pay-per-click (PPC) model, where businesses pay only when users click their ads. Google Ads are effective for driving targeted traffic and conversions, offering a variety of ad formats such as search ads, display ads, video ads, and shopping ads.

Both Meta Ads and Google Ads are essential tools for digital marketing, helping businesses increase visibility, generate leads, and drive conversions in a competitive online landscape.